Hi! I'm Sonia!

Logical. Empathetic. Human.

If I were asked to describe myself in three words, the above words would be my top pick.

I am a Product Designer who is totally in love with design as a whole and is passionate about providing meaningful experiences, through empathy and analytical thinking.

However, before I got immersed in the wonderful world of product design, would you believe I started out as an architect?

I believe that good design can save the world. As a matter of fact, I am of the opinion that everything in life is designed. How well it is done, is what determines the outcome and results we experience.

Presently, I work with an amazing team, helping to design products and human experiences that make both their lives, and those of their clients better. The good part is, I can do that for you too.

I care deeply about art, technology, books and equality of all humans. When I’m not designing or writing, you can find me being a pretend chef or drowning in the YouTube rabbit-hole.

Intelligence having fun! It is solving problems through creativity and making thoughts visual

A Combination of Saul Bass, Albert Einstein and I 😉

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product

Jonathan Ive

The details make the design

Charles Eames

Design Philosophy

Great design is more than just good aesthetics. It is the way we use objects. An iPad or an Eames chair are beautiful in themselves but you can’t truly appreciate their design until you start using them. It’s only then that you experience all the subtle touches, all the things, visible and invisible that make the design great.

I strongly agree with Dieter Rams philosophy of making a product useful, above all else. When this is achieved through empathy focus, form and function become one.

These reflect in every design endeavour I engage in;

Design & Craft

Product Design
Website Design
User Experience Design
User Interface Design

Strategy

Research
Competitor Analysis
User Testing
Production Planning
Brainstorming

I also write a monthly newsletter about life and design

You could check it out.

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